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Critically evaluating press pack

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I will look at each thing produced within the press pack and critically evaluate to the nest of my ability.  The Invitation   Above is the spectrum fashion show invitation and a Dior fashion show invitation. Looking at our spectrum invitation I believe all the right information has been provided in a simple yet current and trendy way that is fitting to our concept. the clean finish on pearled card works well with the general theme of our Spectrum press pack. when comparing this with the Dior fashion show invitation you can see that both have similarities yet are contrasting due to the general colour pallet and feel. The Dior invitation is more of a classic invitation fitting to the general concept of Dior as a brand. Therefore I feel as though this is something that we as a team have achieved with the Spectrum invitation.  The Business Card   Here we have both the Spectrum business card and the Dior business card. Looking at our business card I...

Lesson Six

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Photoshoot planning  change of order it will now be elemental, dec drama, wanderer  theme will stay the same  group shoot contact possible model everyone has to organise there own  shoot will take place on the 20th April were we will do a group shoot and an individual shoot and also footage for the fashion film.  I need to complete pricing and discuss with group what is left in the budget so i know how much is left to work with for programs and gifts. working on pricing  contact models. 

Lesson Five

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Lyndsey researched merchandise priced bags stickers T shirts  I priced sweets and possible bags or boxes that could be used.  poster to be made to advertise for model casting  styling guide looking at fonts colour pallets and logo  google drive has been set up in order to send and recieve emails  carried on working on individual photoshoot plan as well as the group one. 

Lesson Four

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Suggestions made- we create mood boards for each aspect bring it back to the table and discuss what should be added or changed to create 4 mood boards that we all like as a group.  We all discussed the magazine and what needs to be in it from start to finish then our own content.  Written article Beginning of mag will have group photoshoot.  15 pages each  End with spectrum logo.  Before the mag is created we need to do a group photoshoot which has been organised for the 20th of April during the easter holiday. My to do list. start working on possible illustrations and work on planning my individual shoot.  continue working on research book and diary.  

Lesson Three

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27.02.2017 unfortunately I was unable to attend class today however my class mates kept me informed and updated.  Here are the things I believe were touched on last week. name changed to Spectrum Lauren designed the logo  split us into teams deligated roles 

Lesson Two

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Unique is no longer we now only have three words - conscious - fusion - diversity. Group discussion and mind maps for the name of our brand. Open Cafe was chosen  Split into teams - branding strategy team & mood boards team some did mood boards others helped with the branding strategy. I am in the branding strategy team.