Spectrumfd17

Suggestions made- we create mood boards for each aspect bring it back to the table and discuss what should be added or changed to create 4 mood boards that we all like as a group.  We all discussed the magazine and what needs to be in it from start to finish then our own content.  Written article Beginning of mag will have group photoshoot.  15 pages each  End with spectrum logo.  Before the mag is created we need to do a group photoshoot which has been organised for the 20th of April during the easter holiday. My to do list. start working on possible illustrations and work on planning my individual shoot.  continue working on research book and diary.  

27.02.2017 unfortunately I was unable to attend class today however my class mates kept me informed and updated.  Here are the things I believe were touched on last week. name changed to Spectrum Lauren designed the logo  split us into teams deligated roles 

Unique is no longer we now only have three words - conscious - fusion - diversity. Group discussion and mind maps for the name of our brand. Open Cafe was chosen  Split into teams - branding strategy team & mood boards team some did mood boards others helped with the branding strategy. I am in the branding strategy team.

Branding strategy - build a strong image  tell a story  communicate the service  sell Virtual reality & catwalk shows  feeling of being there and apart of the show personal engagement  wider audience  create an experience  global marketing  new/fresh & origional  high end competitors Chosen words to describe the group  Conscious  Fusion  Diversity  Home work  Research things that can possibly be used within a press pack Analyse competitors brand strategy 

Through out this module I will work as part of a team with my class to create a branding pack. I will also have my own set tasks throughout whilst also ensuring that I produce and upload a weekly diary documenting action plans set and evaluating what has been produced so far. This will show development of ideas and how the group has also worked as a team and whether or not the task is running smoothly.