Lesson One

Branding strategy -

• build a strong image 
• tell a story 
• communicate the service 
• sell

Virtual reality & catwalk shows 

• feeling of being there and apart of the show
• personal engagement 
• wider audience 
• create an experience 
• global marketing 
• new/fresh & origional 
• high end competitors

Chosen words to describe the group 

1. Conscious 
2. Fusion 
3. Diversity 

Home work 

• Research things that can possibly be used within a press pack
• Analyse competitors brand strategy